STUDIO
I am an Architect and Creative Director with over 11 years of experience merging structural logic with high-impact visual storytelling. Since graduating from the University of Buenos Aires (UBA) in 2015, my career has evolved from traditional architectural design to the vanguard of emerging technologies and digital strategy.
My professional journey is defined by a global, multidisciplinary perspective. Having led large-scale projects and creative departments for markets in the United States, Mexico, Chile, and Spain, I have mastered the art of leading diverse teams to deliver sophisticated visual solutions. My expertise lies exactly at this intersection: where architectural rigor meets speculative digital art.
Beyond traditional practice, I explore the boundaries of space through Digital Art and Advanced Visualization. This side of my work—showcased through my personal brand @arabiafelisa—allows me to experiment with AI, immersive environments, and aesthetics that defy conventional construction. Whether I am managing BIM workflows for complex developments or representing Argentina at the Venice Biennale with Metaverse-based projects, my focus is to bridge the gap between Real Estate strategy and the future of visual innovation. I don’t just design buildings; I curate experiences.
SERVICES
Creative Direction & Brand Storytelling
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I lead the visual soul of your project. By merging architectural logic with high-end digital aesthetics, I craft cohesive brand narratives for real estate developments and tech-driven ventures. From initial concept mood boarding to final cinematic output, I ensure every visual touchpoint aligns with a sophisticated, avant-garde vision.
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Architectural Design & Digital Strategy
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I design high-performance residential and commercial spaces. By integrating BIM methodology and AI-driven insights, I transform functional needs into visionary architectural realities that resonate with the end-user. I lead the visual soul of every project by merging architectural logic with high-end digital aesthetics.
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Visual Storytelling & Immersive Media
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Beyond traditional rendering, I create cinematic visualizations, Virtual Reality (VR), and Augmented Reality (AR) experiences. I bring projects to life through high-impact digital narratives that allow clients to interact with designs in real-time.
Residential & Commercial Design
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I develop unique, high-performance spaces that fuse functionality with bespoke aesthetics. By integrating BIM methodology and real-time 3D visualization, I transform personal or business requirements into visionary architectural realities, allowing clients to experience and customize every detail of their project before construction begins.
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​Schematic Design & Executive Projects
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I transform abstract concepts into high-precision technical documents, guaranteeing a fluid transition between creative vision and constructive reality. Utilizing advanced 3D modeling and computational design, I provide rigorous documentation and multidisciplinary coordination to ensure project viability and eliminate on-site uncertainty.
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Smart Urbanism & Strategic Tech Consulting
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I design sustainable, data-driven solutions for complex urban environments, optimizing public and private spaces through generative design and IoT integration. Additionally, I offer specialized training and consulting in STEAM methodologies, empowering professionals to master the digital tools of the future, from Revit to Unreal Engine.
03 clientes
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